The Big Billion Day-saster: A Flipkart Chutzpah!

Ankit Sawant
1 min readOct 6, 2014

Lets just all collectively agree that we all were there at the virtual gates of the almighty, only to be greeted by ‘Out of Stock’ & ‘Sold out’ at the first site.

As if the fact that it was a Monday after a long weekend wasn't daunting enough, we were all taken for a roller coaster ride by flipkart for the things that we could have bought for the fraction of a cost. To buy or not to buy, that wasn't the question at all.

It was a big day for flipkart which was spot on with respect to it’s target for sales but at what cost? Here is a timeline based on public reactions across various social media platforms as to what all went wrong during the whole day.

https://storify.com/ankitsawant/the-billion-day

Do you still think that flash sales or such artificial scarcity is a good way to make sales whereas we can already see that demand is outplaying the supply all the time?

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Ankit Sawant
Ankit Sawant

Written by Ankit Sawant

My Karma sees more action than I do | Global Sales Head — Travel @verloopio | ex-@cleartrip | ankitsawant.com

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